Apture Now Acquired By Google

We recently got this email from apture informing about this latest acquistion by Google.. Here’s a copy of the email below:

Hi there,

We’re writing to let you know that Apture has been acquired by Google.

Since day one, we’ve been working on getting the Apture experience into as much of the web as possible. While we’re proud of having helped thousands of publishers enhance their websites, we think now is the best time to expand our efforts by joining Google’s Chrome team to help build the next generation user experience directly into the web.

On December 20 we will discontinue Apture’s product and services. When this happens, users will no longer be able to highlight and search terms with Apture on your web pages. Your website will continue to work as normal even after our service is suspended; however, you are free to remove the Apture code from your site as well.

We want to thank you personally for your support and positive feedback over the years, and we hope you’ll stay tuned for some amazing new Chrome experiences coming your way.

You can view the announcement here on our homepage, or check the FAQ below.

Sincerely,
The Apture Team

We at GoogleWatchBlog used apture sometime ago and can commend that the team would do fantastically well at Google!

All the best guys and we wait to see something new with Google Chrome!!

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