Google is starting to roll out verification badges for some of Google Plus profiles of celebs, public figures and folks with large number of followers. So you can be sure the person you’re adding to a circle is who they claim to be (for example: mark zuckerberg). This is just a simple way of verifying your Google Plus profile… Another feature very similar to Twitter verified. We see Robert Scoble (we admire him) has already has got his account verified 
See below on how the verification badge looks and feel free to follow +Robert Scoble
For now, Google Plus engineers say that they’re focused on verifying public figures, celebrities, and people who have been added to a large number of Circles, but will expand this feature shortly for more users. See the video by Google Plus Engineer – +Wen-Ai Yu..
Video Transcript
Many celebrities and public figures are joining Google+, and if you’re like me, you want to be sure the person you’re adding to a circle is really who they claim to be.Today, I’m happy to announce that we’re starting to roll out verification badges on profiles.
When you visit the profile of a celebrity or public figure, you’ll see a verification badge next to their profile name. This will help you easily determine which profiles are owned by real, verified people.
Here’s an example: In my profile on the top right, you’ll see a grey checkmark next to my name. When you mouse over it, you’ll see that this is a “verified name”.
You might be wondering how to verify your own name on Google+. For now, we’re focused on verifying public figures, celebrities, and people who have been added to a large number of Circles…but keep in mind that this is just the beginning. We’re working on expanding this to include more people in the future, so hang tight!
We hope this improvement helps you feel more comfortable adding people to your circles. Thanks for listening, I’ll see you on Google+!
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