Google Improves Sitelinks Feature in Webmaster tools

Google shows sitelinks for particular top-ranked sites. These sitelinks are automated and Google is always working to improve their sitelinks algorithms. Recently, we found out that Google had rolled out 2 new changes to improve the sitelinks feature.

1. Demote a URL from Google Sitelinks (from inside Google webmaster Tool).

Demoting a URL is just a way of teling Google that you don’t consider the URL a good sitelink to be shown in search results… The requests are considered while creating or updating sitelinks for a particular site. A website owner can demote up to 100 URLs from the Webmaster Tools.

2. Interface change for Sitelinks in search results

Google Search results now show a much wider and nicer sitemap layout for known\top sites. When we searched for “Techcrunch” just test-out how it looks.. If you want to see the older version of sitelinks, visit the QOT blog.

This feature could be experimental. Are you seeing any new changes to your sitelinks? Share your thoughts below!

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